The
masthead
Perfume, but
make it loud
Pixel is a fragrance house from the UAE, made by Al Jaaf Group. We started with a question: why does so much perfume look the same? Beige boxes, gold lettering, the same serif font on every shelf.
So we made ours like a magazine. Every scent is an extrait de parfum. Every bottle gets a number, a colour and a story. Together they make up four families: Celestial, Chiaroscuro, Noir and Chromatic.
This site is Issue 01. Read it, remix the cover, take the quiz, and wear something people will ask about.
— the Pixel teamCredits
- Publisher
- Al Jaaf Group
- Based in
- The UAE
- This issue
- Issue 01 · 2026
- Concentration
- Extrait de parfum
- Scents in this issue
- 11
- Families
- Celestial · Chiaroscuro · Noir · Chromatic
- Editor-in-chief
- Your nose
- Cover star
- Whoever’s wearing it
- Letters to the editor
- @pixelscent
Orders &
questions
How do I order?
Add scents to your bag and go to checkout. Fill in your details and tap send. Your order goes straight to our team on WhatsApp. We contact you to confirm stock, payment and delivery before anything ships. No payment is taken on this website yet.
Where do you deliver?
We’re based in the UAE. Put your emirate and address in at checkout, and we’ll confirm delivery options and timing when we contact you.
What does “dropping soon” mean?
Those scents are in our catalogue but aren’t on sale yet. Tap “Notify me” on any of them to get on the list, and follow @pixelscent for drop dates.
What is an extrait de parfum?
It’s the most concentrated style of perfume. It has more fragrance oil and less alcohol than an eau de toilette or an eau de parfum. Every Pixel is an extrait.
Are they for men or women?
Our catalogue lists each scent as women’s, men’s or unisex, and you’ll see that on each product page. Wear whatever you like. The quiz doesn’t ask, and neither do we.
Can I see the full catalogue?
Yes. Every product page has its catalogue spread under “Read the spread”, with the bottle, notes and story.
